mta360, a digital marketing agency founded in 2011, specializes in helping service companies like HVAC dealers, plumbers, roofers, and electricians establish a formidable online presence. Their expertise lies in seamlessly blending Search Engine Optimization (SEO) and Web Design strategies to drive targeted traffic and convert leads into customers.
The Challenge
- Lack of online visibility in local search results
- Outdated and non-responsive website design
- Ineffective lead generation and conversion rates
The Solution
SEO & Local Search Optimization
mta360’s SEO experts conducted a comprehensive keyword research and competitor analysis to identify the most relevant and high-converting search terms for their client’s services. They then implemented an on-page optimization strategy, optimizing website content, meta tags, and header tags for improved search engine visibility.
Additionally, they leveraged local SEO tactics, such as Google My Business optimization, citation building, and local link acquisition, to boost their client’s visibility in location-based searches.
Responsive Web Design & User Experience
Recognizing the importance of mobile-friendliness and user experience, mta360’s web design team crafted a modern, visually appealing, and fully responsive website. The new design incorporated compelling calls-to-action, intuitive navigation, and trust-building elements to improve lead generation and conversion rates.
The Results
- Achieved top rankings for multiple high-value keywords in local search results
- Increased organic website traffic by 85% within the first year
- Boosted lead generation by 63% through improved user experience and conversion strategies
mta360’s holistic approach to SEO and Web Design empowered their client to establish a dominant online presence, attract more qualified leads, and ultimately drive business growth in a highly competitive market.